[ad_1] The COVID-19 pandemic was undoubtedly a major boost for technological acceleration and changes in consumer behavior. Trends were anticipated, and new behaviors emerged—from the way people search (Generation Z uses TikTok more than Google to do searches) to what people expect when buying and interacting with brands (such as seeking brands’ real purposes and a good […]

[ad_1] For years, Google and Meta have dominated digital advertising in the US. Now, they’re losing ground to giants like Amazon, TikTok, and Microsoft. In a major shift, Google and Meta’s combined market share of the digital advertising industry in the United States is expected to drop below 50% for the first time since 2014, […]

[ad_1] From Tik Tok’s consolidation as one of the main social media platforms, to the Musk/Twitter soap opera, Metaverse, AI Art surge and the World Cup, 2022 was a very busy year, with a lot happening in the creative and marketing areas.  As the year comes close to an end, 2023 knocks at our door […]

[ad_1] TikTok is now testing a new feature, letting some users change their view to show a horizontal full-screen view of their chosen videos. This offers a change from the usual vertical video scrolling usually seen on TikTok. Combined with another recent change to allow longer videos of up to ten minutes, this very much […]

[ad_1] With the rise of big data, there has been increased attention on privacy and data protection. Now, privacy and data protection regulations are coming into play. On January 1st of  2023 California will have a change in the scope of its Consumer Data Protection Act (CCPA), thus increasing its scope and concepts, such as […]

[ad_1] Instagram seems to be playing catchup right now, previously aiming to attract users from TikTok, and now taking aim at BeReal and Twitter. When a new platform or feature starts to take off and become successful, it’s no surprise that other social media platforms take note and start working on their response. In addition […]

[ad_1] Certainly, 2022 was not a monotonous year for the blue bird social network. In addition to all the controversies that are usually the subject of Twitter, from celebrities to politics, the biggest issue was the network itself, acquired by Elon Musk after a veritable saga involving its purchase. But the moves did not stop […]

[ad_1] Good news for SEO professionals! We’ve been waiting for this update for a long time, and Google has finally heard us: Google Search Status Dashboard has been launched.  With this panel, it will be possible to verify information about systems that drive Google’s search engine and it will be possible to monitor problems that […]

[ad_1] 2022 has been a very busy year for marketing professionals – we had a lot of updates and features being released on pretty much every social media platform. And we have one more update to take a closer look at, this time breaking the social network bubble.    The news came from Amazon. After announcing […]

[ad_1] During August, Google changed the rules of the game. They launched the Helpful Content Update, a new algorithm update where they value original and insight pieces over recycled content.  With this new scenario, website owners had to focus on creating experiences aimed at people first, with useful articles containing first-hand experiences. This first launch […]